Affiliate Programs Cross Marketing Schemes

Discussion in 'Affiliate and Program Issues' started by greek39, Sep 13, 2010.

  1.  
    greek39

    greek39 Affiliate Guard Dog Member

    Messages:
    236
    Likes Received:
    0
    Joined:
    Jan 13, 2007
    Affiliate Programs Cross Marketing Schemes


    Count this as a introductory thread if permissible, in response to,

    Maybe worth exploring the nasty little secrete, if again, permissible. If its' all good this thread we likely go in many different directions spanning over the last ten years. Sad but enlightening surrendering knowledge that will comfort our suspicious minds.

    It will answer the questions. So I will leave it to the mods here if we can proceed?

    greek39
     
  2.  
    Aussie-Dave

    Aussie-Dave Former AGD Member

    Messages:
    684
    Likes Received:
    1
    Joined:
    Nov 24, 2007
    Hi All,

    I think this is a great topic and something that needs to be discussed.


    Cheers

    :)

    Dave
     
  3.  
    free4gambling

    free4gambling Affiliate Guard Dog Member

    Messages:
    60
    Likes Received:
    1
    Joined:
    Mar 10, 2009
    Hi All,

    I have read about cross-marketing many times, however when it came up at several boards I never was related to those programs at that time. So i didn't make much attention to this, however when growing and signing up to more programs, it is now good to know what excacly means cross-marketing and which programs do this and do harm to our business? Is there anyone who can excacly tell me what cross-marketing is in a positive way and negative way so I understand how to reconize this?

    thanks

    free4gambling
     
  4.  
    dfiocch

    dfiocch Affiliate Guard Dog Member

    Messages:
    249
    Likes Received:
    66
    Joined:
    Jun 16, 2010
    Uhm... interesting topic.
    Cross-marketing. I've heard for it before. Can it be applicable for our business?
     
  5.  
    tryme1

    tryme1 Affiliate Guard Dog Member

    Messages:
    681
    Likes Received:
    56
    Joined:
    Mar 2, 2009
    Cross-marketing in a positive way: This is what CWC does. They cross market to their players but anyone who signs up at a new casino gets tagged to the affiliate that originally referred them.

    Cross-marketing in a negative way: This is where the casino gets players originally referred by affiliates to sign up at new casinos within the group, but doesn't tag the player back to the affiliate.
     
  6.  
    dfiocch

    dfiocch Affiliate Guard Dog Member

    Messages:
    249
    Likes Received:
    66
    Joined:
    Jun 16, 2010
    Yes, I see.
    I have on my site 3 of 4 CWC brands. For the 4th casino I have some signups and 2 new depositors this month.
    Effect of coss-marketing.
     
  7.  
    free4gambling

    free4gambling Affiliate Guard Dog Member

    Messages:
    60
    Likes Received:
    1
    Joined:
    Mar 10, 2009
    Ok thanks for the explanation now I understand the difference.

    Is there a way to get those programs who misuse the cross-marketing thing as I see it looks hard to prove this or even knowing this.
     
  8.  
    bonustreak

    bonustreak Administrator Staff Member

    Messages:
    3,887
    Likes Received:
    346
    Joined:
    Dec 15, 2006
    Cross Marketing is a way of life in this business unfortunately there are not many programs that do the right thing and tag the players to the original referring affiliate. I am a believer in calling the cheaters out when they do this to affiliates so if you get a case and it is proven cross marketing I say bring it to light!
     
  9.  
    dominique

    dominique Certification Member

    Messages:
    1,072
    Likes Received:
    4
    Joined:
    Dec 18, 2006
    I agree.

    I do know that CWC does not cheat at this, nor does 400 aff. At 400 aff the cross promotions are very well documented in the stats.
     
  10.  
    Aussie-Dave

    Aussie-Dave Former AGD Member

    Messages:
    684
    Likes Received:
    1
    Joined:
    Nov 24, 2007
    Hi All,

    Although I checked my research and cross referenced the data I posted, there are certain aspects that can not be substantiated. And although there are posts to forums about Cpays, Euro Partners ect...ect and other issues regarding cross marketing, these have been made in affect anonymously.

    Because of this and to avoid any issues relating to AGD being indirectly involved (as it is posted to a public forum), I have decided for now to delete my post.

    In addition I have a silent partner in Raw Funk Games. He's been contacted and it's possible that he could be brought into this issue, even though it is myself who has posted this information.

    At this point, both my silent partner and I are going to have a teleconference with FL regarding the issues I've posted.

    Depending on what transpires in that meeting and what information we are given to substantiate the issues I have raised in my post, will govern what my next move is, if there is one.

    So for now, I have decide to remove my post.


    Cheers

    :)

    Dave
     
    Last edited: Sep 14, 2010
  11.  
    greek39

    greek39 Affiliate Guard Dog Member

    Messages:
    236
    Likes Received:
    0
    Joined:
    Jan 13, 2007
    IMO you have it Dave. This syphoning of affiliate referrals has never let up and it is becoming worse. How many have had referrals just vanish, I assume most. Some programs who cross promote take matters a step further. The player is tagged to the program or some other heavy weight affiliate.

    Programs are always looking for new and creative ways to cut you out, despite the hard work. And this is one method they use the so called Cross Market strategy. But not an honest approach for some.

    Another is the referral exchange list. This happens when cozy AM's decide to exchange player data.

    I too can verify the message Dave is conveying. I firmly believe as I always have we are constantly being cheated. And you know it is about time we start doing something.

    greek39
     
  12.  
    6digits

    6digits Affiliate Guard Dog Member

    Messages:
    31
    Likes Received:
    0
    Joined:
    Mar 9, 2010
    Cross Marketing

    Hi there

    I have been a client of AffEurope for close to a year and they do cross marketing and are effective at it.

    Also, their retention is commendable, as on average I gross over a $1000 a month without having brought a new player for at least 3 months.

    Does anyone have this experience with a different brand?

    Regards

    :)
     
  13.  
    bonustreak

    bonustreak Administrator Staff Member

    Messages:
    3,887
    Likes Received:
    346
    Joined:
    Dec 15, 2006
    Have not used AffEurope to be honest so they are cross marketing and giving credit to the affiliate, good stuff and good to hear they are doing the right thing.
     

Share This Page