advertising of gambling

[Jarek_K]

Hi,

For several years I run a website-forum in Poland of advertising online casinos. In my country, Polish law prohibits advertising of online gambling.
Therefore, for some time I wear with intention to open company ltd, in UK.
I know that online gambling is legal in UK, but whether law in England prohibits advertising for casinos on website? Do legislators in UK allows casinos to advertise?

Regards

 

[Guard Dog]

I'm not up on all the UK rules, but I am sure KasinoKing will stop by and share his thoughts. Welcome to the forums.

 

[Jarek_K]

Thanks Guard Dog.
I would be grateful if kasinoking answer me or someone who knows problem.

 

[RyanWeb]

I have recently started pushing more on my UK site, and I am just guessing here.. But I would assume that anything that is licensed and approved by the 'UK Gambling Commission' would be perfectly safe to advertise.

Again, knowing how some laws are written... Who knows lol

 

[KasinoKing]

I don't know of any laws preventing advertising in the UK.
I've certainly never heard of anything like that.
Could be a disaster for me if it ever happened!

KK

 

[Jarek_K]

@KasinoKing
Until now, you can advertise online gambling in UK?

 

[CaseyM]

Yes, it's not like Poland in the UK, you will be able to advertise sites; if you are promoting to UK players though remember to push casinos with a UK license

 

[RyanWeb]

What I find interesting is those who advertise online casinos as a whole and do not geotarget or specify what country they can be played from. I have seen a few larger sites take this approach.. I have always felt I needed to say 'US friendly, or whatever..' Maybe as for legal reasons, it is better not to target any country at all?

 

[TravG]

I personally think targeting countries is a good thing. It is pretty black and white with USA vs Non USA. Outside of the USA though, if I were getting a lot of traffic from a country where gambling is limited to a few brands I would use geo-targeting. I would think you want to get a visitor to a casino they can play at right? If not you loose that chance of converting a visitor. I wouldn't want someone to click through to a casino where they cannot play, I would rather stop them and re-direct them to a page listing casinos where they are able to play or in a pop-up (which I normally hate) explain they cannot play at that casino and give options of places where they can play. In the US I did that with New Jersey casinos. If a visitor was from New Jersey I wanted them to land on my New Jersey casinos page. From there they can make the decision to either sign up at a New Jersey Casino or move on to other pages.

 

[RyanWeb]

I personally think targeting countries is a good thing. It is pretty black and white with USA vs Non USA. Outside of the USA though, if I were getting a lot of traffic from a country where gambling is limited to a few brands I would use geo-targeting. I would think you want to get a visitor to a casino they can play at right? If not you loose that chance of converting a visitor. I wouldn't want someone to click through to a casino where they cannot play, I would rather stop them and re-direct them to a page listing casinos where they are able to play or in a pop-up (which I normally hate) explain they cannot play at that casino and give options of places where they can play. In the US I did that with New Jersey casinos. If a visitor was from New Jersey I wanted them to land on my New Jersey casinos page. From there they can make the decision to either sign up at a New Jersey Casino or move on to other pages.

Up until now it has been very good for me.. (mainly targeting the US.. ) But as things start to change, and less and less US states allow the promotion of 'illegal online casinos' sites such as casinosusa.net become less profitable for me to continue to develop long term. Makes me think I should put more effort into a global site..

 

[RyanWeb]

I don't know of any laws preventing advertising in the UK.
I've certainly never heard of anything like that.
Could be a disaster for me if it ever happened!

KK

I'm starting to think this is the direction the US is heading.. Trying to be a bit proactive about it...

At times I feel like we are just building sandcastles at the beach... We build up, they knock down.. We rebuild lol

 

[TravG]

Up until now it has been very good for me.. (mainly targeting the US.. ) But as things start to change, and less and less US states allow the promotion of 'illegal online casinos' sites such as casinosusa.net become less profitable for me to continue to develop long term. Makes me think I should put more effort into a global site..

I mainly promote US casinos myself but not really worried about the changeover to US licensed casinos. Yes now NJ is saying you cannot promote their casinos if you promote "illegal offshore casinos" but the NJ market is a drop in the bucket. I use to worry about losing revenue when it eventually converts over to US licensed casinos, but then really what is the difference between what we are doing now and what we will be doing then? Instead of promoting offshore casinos we will be promoting US legal casinos and by having a USA casino facing website now i believe gives you an edge for when that happens. All I will do is rather than listing offshore casinos I will list the casinos that are operating here in the states.

As far as advertising, I do not advertise now so that wont be a change. When online casinos are regulated here in the US it will probably open some doors for advertising I would think??

 

[RyanWeb]

I mainly promote US casinos myself but not really worried about the changeover to US licensed casinos. Yes now NJ is saying you cannot promote their casinos if you promote "illegal offshore casinos" but the NJ market is a drop in the bucket. I use to worry about losing revenue when it eventually converts over to US licensed casinos, but then really what is the difference between what we are doing now and what we will be doing then? Instead of promoting offshore casinos we will be promoting US legal casinos and by having a USA casino facing website now i believe gives you an edge for when that happens. All I will do is rather than listing offshore casinos I will list the casinos that are operating here in the states.

As far as advertising, I do not advertise now so that wont be a change. When online casinos are regulated here in the US it will probably open some doors for advertising I would think??

Except for the fact that NJ is threatening to blacklist every affiliate working with offshore casinos from entering any US regulated state/market.. As they want to set the 'standard for regulated online gaming'.