3.1 Reseller shall use best commercially reasonable efforts to actively and effectively advertise, market and promote the Service as widely and aggressively as possible so as to maximize the financial benefit to Reseller and to ReferIncome. Reseller shall only engage in advertising, marketing and promotional efforts which do not violate any law and which reflect positively upon the business reputation of ReferIncome and its clients. In particular, Reseller agrees to market the product in a manner that is consistent with the content and style of the Service. Reseller may not make add any sponsored links in any search engines. In connection therewith, ReferIncome shall have the right to review and approve (approval shall not be unreasonably withheld) the manner and methods of advertising, marketing and promotion used by Reseller in connection with the Service. Approval may be withheld, or account may be terminated if ReferIncome determines, in its sole discretion, that any such activities would tend to reduce the value of, or would impair ReferIncome’s or its client’s goodwill and business reputation, or woiuld infringe on any trademarks, trade name, copyright, service mark or logo or would expose ReferIncome to l egal legal liability.