Search Engine Marketing Policy (SEM) Policy – Affiliates engaging in Search Engine Marketing to include Search Engine Optimization (SEO) and /or pay per click advertising (PPC) to promote www.BetUS.com are not authorized to utilize or bid on keywords incorporating the ?BetUS? trade name (A.K.A. branded terms) or any variation there of. In addition domain names can not contain any variation of the words BetUS at any time, nor can the site resemble www.BetUS.com. Any offences by an affiliate or advertiser doing so will result in their account closure and forfeit of all players. Affiliates are not allowed to use any outside technology to access, crawl, acquire, copy, ”deep-link,” ?inline-link? or ”page-scrape.” This includes the use of ”robots,” ”spiders” or other automated devices, programs, algorithms, methodologies or monitor any portion of the BetUS.com web site. Affiliates caught using outside technologies to compromise www.BetUS.com infrastructure and resources will be terminated from the program.