When to drop a program

[roey]

Hi all,


I have several sites that do well and alot more that dont convert, i was wondering when is it time to drop advertising for them(how long should i give it) /just keep them in the background just in case, and if i completely stop promoting them will/can they drop me when they feel the need? i understand certain criteria in the contract needs to be met but if it lingers on and all of a sudden players start playing, due to prior inactivity of players in prior months can i just be removed from a program?

[WCD Admin]

Make a less obvious listing for your "standby casinos" - so you don't lose the review, the effort and work you put in. If they come up in SERPs at LEAST they are on your site. Make note in the review that your visitors don't visit this casino very often (true, if you're not making any $$) and link them to your main listing.

Not lying, not throwing away - and... still might convert. Some casinos take time and then for whatever reason things turn on. (in my experience)

[bingofind]

I usually give brands on the homepage at least two months, and then decide whether to remove them and just keep them under the review page. But I have to agree with WCD, sometimes once you remove a brand from a prominent slot, it starts to do better, for no apparent reason.

[thebookiesoffers]

Hi all,


I have several sites that do well and alot more that dont convert, i was wondering when is it time to drop advertising for them(how long should i give it) /just keep them in the background just in case, and if i completely stop promoting them will/can they drop me when they feel the need? i understand certain criteria in the contract needs to be met but if it lingers on and all of a sudden players start playing, due to prior inactivity of players in prior months can i just be removed from a program?

I don't drop programs, just keep the better performing brands in the best spots. even if a brand never pulls much money in I keep them live just for the content if anything, you never know, you might get a player come out of the blue. I just dont waste the effort pushing them