Vegas Sky says:
Unfortunately this is quite simple......
Vegas Sky says:
I asked marketing to come up a way of cross marketing the lottery to the casino and working with Rival to find out how aff tags can be mapped back to players sent from the casino to the lottery and tying them up to the aff structure on the lottery and paying affs out on this basis. I made it clearer than daylight to present to me the plan of this exercise.......
Vegas Sky says:
so I could veto the plan and ensure all angles were covered. I was unavailable on most of this week and an internal marketing manager took it on his own cognence to get "his side going" quickly and prepared the mailer and sent it out........
Vegas Sky says:
Nothing was supposed to happen until the 29th if March as we are still in an agreement on the lottery side with a network....so this guy was completely out of line.......
Vegas Sky says:
Part 2 of this cross marketing was to punt the lottery sites to all the affiliates at the end of the month, following us completing our agreement with company X and working with our existing aff to help us with the lottery sites......
Vegas Sky says:
I have viewed this in such a serious light that this manager has been removed from the company with immediate effect.....so look out for some bad posts from an unhappy employee...nothing I can do though, I had to take action......
Vegas Sky says:
I have also instructed our tech team to map back all players registered and deposited ont eh lottery site to map them back to the casino affiliate and add them to thats affs revenue stream....
Vegas Sky says:
Other than a big apology for someone doing something completely out of line, we can only make good where one of our (ex) employees have erred.