I've never done anything like upfront or fixed fee placements, although it is something I've been offered on a number of occasions. So I'm curious to know how it all works?
For upfront payments, which I'm assuming have to be CPA, are they the same criteria as regular CPA's? Or do people do hybrids with a fixed upfront payment and then smaller rev share?
And are fixed fee's based on traffic or (perceived/tested) performance?
Would be appreciative if anyone has any input!