Seeking input regarding new affiliate program

[colin]

Hello,

I'm currently working with a team that is putting together a sports lottery startup; our model is essentially that of english football (soccer) pools, but with larger jackpots (~$10 million). We are hoping to launch with a World Cup bracket contest, and are considering putting together an affiliate program. Our model is somewhat unique, however, and so we are unsure whether such a program is something that affiliates would be interested in. I am therefore writing with a few questions for you casino/sportsbook affiliates out there.

We are seeking a more casual audience: likely not traditional sports bettors, but rather sports fans who may be interested in lottery/slot machine type games. Our buy-ins are minimal ($1 USD/0.6 GBP/0.6 EUR). Furthermore, we will likely IP block US participants (due to legal issues). But what we can offer that most traditional sportsbooks/casino affiliate programs cannot is a percentage of gross (rather than net) revenue. We are considering something around 15-20% of gross per transaction. So the potential upside isn't as large, since wager amounts are smaller, but the guaranteed upside on a per-customer basis is a sure thing.

Does this sound like a program that affiliates would be interested in? Thanks for any input.

[Guard Dog]

Certainly sounds interesting, Colin. Just please do not mention an affiliate program name until you send us an email at:



I like the idea, though I am not much of a sports affiliate. The percentage is lowish for what we do, so that may certainly deter affiliates on the casino/poker side of things.