Purple Lounge Affiliates - Terms Under Review

[Guard Dog]

----------- Predatory Terms Needing Clarification -------------

1. In the event, the balance amount carried over does not total $75 within a consecutive three (3) month period, then the amount due will be voided and cancelled, and we may terminate this Agreement.

2. Negative Net Revenue: In the event that the Net Revenue quotient is a negative amount during any given period(s), such negative amount shall be carried forward and deducted from the Net Revenue amount of the relevant subsequent period of time. In the event that the Net Revenue quotient is a negative amount for three (3) consecutive calendar months, we shall be entitled to terminate this Agreement.

3. In case the affiliate has not sent to Purple Lounge any new player(s) for three consecutive months Purple Lounge shall have the right to change the affiliate deal back to Purple Lounge's standard deal as mentioned on the Affiliate Marketing Program Information page.

4. Termination By Us. We may terminate this Agreement, with or without cause, upon thirty (30) days written notice to you. Further, we may terminate this Agreement immediately, without notice, in the following events:

1. You materially breach this Agreement and do not cure within fifteen (15) days of notice to cure;
2. The total cumulative balance of Affiliate Fees due to you is less than $50 for three (3) consecutive months;
3. We determine, in our reasonable discretion, that you knowingly benefited from Fraud Traffic as set forth in Section 2.8 herein; and
4. The total number of new Players introduced by you in a sixty (60) day period is less than 1.


----------- Terms Needing Clarification -------------

1. CPA Program - Is there one? It is not spelled out anywhere

2. Tiered Revenue Sharing - Can webmasters get sub-affiliates and get paid tiered revshare? It is not spelled out anywhere.


----------- All Terms Approved by AffiliateGuardDog.com -------------

Negative Carryover - Further, if the amount due is negative in any particular month, then that negative amount will carry over and be deducted against the following month.

Affiliate Payment Date?: Affiliate Fees will be paid and sent out to you within fifteen (15) days of the close of each calendar month.

Minimum Payment?: Affiliate Fees will be paid and sent out to you within fifteen (15) days of the close of each calendar month, except that, if the total amount due is less than $75, the balance will be carried over and added to the next month's Affiliate Fees until the total amount is more than $75.

Revenue Share Percentage?:
0 - $10,000 Rate 25%
Over $10,000 Rate 30%


_________________________________________________

We will be communicating with Purple Lounge Affiliates to clarify their Terms and Conditions so that we can fully evaluate their terms.

[PurpleLounge]

Firstly I wish to take this opportunity to inform all that our affiliates terms and conditions are about to be replaced with a new, revised version, which will take into account our new casino. Hopefully you should find the new T&C’s a little clearer and more agreeable.

The terms and conditions discussed here were set out a year an a half ago when we were just a poker site. We will be launching our new casino with Micogaming later this month and the new terms and conditions for affiliates will also be available for you to review then.

I would like to help clear up the points and issues raised here in the hope of giving you some idea of our policies and also give an indication of the new terms and conditions soon to be available;

Originally Posted by Guard Dog

----------- Predatory Terms Needing Clarification -------------

1. In the event, the balance amount carried over does not total $75 within a consecutive three (3) month period, then the amount due will be voided and cancelled, and we may terminate this Agreement.

1. (4.3)
[i]4.3 Time of Payment. Affiliate Fees will be paid and sent out to you within fifteen (15) days of the close of each calendar month, except that, if the total amount due is less than $75, the balance will be carried over and added to the next month's Affiliate Fees until the total amount is more than $75. Further, if the amount due is negative in any particular month, then that negative amount will carry over and be deducted against the following month. In the event, the balance amount carried over does not total $75 within a consecutive three (3) month period, then the amount due will be voided and cancelled, and we may terminate this Agreement.[/i]

Despite the fact that these T&C’s do state that we may void, cancel and terminate the account in the circumstances stated above, I would like to specify that this is not something we have ever done. If a case arose, whereby an affiliate account did not total $75 within a consecutive (3) month period, we would contact the affiliate and investigate the reasons why and take all reasons into consideration before making any decisions regarding that account.

Also, I wish to point out that this term is very much dependant on the payment method. For example, if the affiliate does not make the amounts set out below, then the balance will roll over to the next month:
Cheque - $100 commission or over
NETeller - $20 commission or over
Wire transfer - $1250 commission or over
Player Account - $20 commission or over

The reasons why we have these requirements is that we pay for the charges and not the affiliates. Obviously if we are transferring very small amounts, the actual fee for Neteller for example will be more than the actual commission.

Originally Posted by Guard Dog

2. Negative Net Revenue: In the event that the Net Revenue quotient is a negative amount during any given period(s), such negative amount shall be carried forward and deducted from the Net Revenue amount of the relevant subsequent period of time. In the event that the Net Revenue quotient is a negative amount for three (3) consecutive calendar months, we shall be entitled to terminate this Agreement.

2. (4.8 ) This has never been the case. The negative amount is not carried forward; if an affiliate account ends the month with a negative amount the account will begin the next month at $0. We state this as unfortunately there are some affiliates who are not as honest as others. If we see that the negative amount has been caused due to fraudulent players or for example players who have abused the bonus then we would deduct the negative from the next month. This is there just to protect us from certain cases.

If the Net Revenue quotient is a negative amount for (3) consecutive months then we would contact the affiliate and investigate the reasons why and take all reasons into consideration before making any decisions regarding the account.

Originally Posted by Guard Dog

3. In case the affiliate has not sent to Purple Lounge any new player(s) for three consecutive months Purple Lounge shall have the right to change the affiliate deal back to Purple Lounge's standard deal as mentioned on the Affiliate Marketing Program Information page.

3. (4.9) This is in the event that we have agreed to provide an affiliate with a special deal. If we feel the affiliate is not performing to a standard which warrants such a deal, i.e. not providing any players, then we feel they no longer warrant the special rate agreed.

It is rare for us and many other affiliate programs to offer special deals such as this, and so if we feel the affiliate is not upholding their part of the deal then it is only right that we can return them to Purple Lounge’s standard deal.

Originally Posted by Guard Dog

4. Termination By Us. We may terminate this Agreement, with or without cause, upon thirty (30) days written notice to you. Further, we may terminate this Agreement immediately, without notice, in the following events:

1. You materially breach this Agreement and do not cure within fifteen (15) days of notice to cure;
2. The total cumulative balance of Affiliate Fees due to you is less than $50 for three (3) consecutive months;

Please see my response for 1. (4.3) & 2. (4.8 ).

Originally Posted by Guard Dog

3. We determine, in our reasonable discretion, that you knowingly benefited from Fraud Traffic as set forth in Section 2.8 herein; and
4. The total number of new Players introduced by you in a sixty (60) day period is less than 1.

Again in such circumstances the affiliate would be contacted and the reasons for lack of players introduced would be investigated before any decisions are made regarding the account.

Originally Posted by Guard Dog

----------- Terms Needing Clarification -------------

1. CPA Program - Is there one? It is not spelled out anywhere

The CPA program is something which can easily be abused and for this reason we chose not to advertise any such deal, (the same is true of a lot of affiliate programs). However if this is something an affiliate wishes to set up then they can discuss this with their affiliate manager and we will assess the feasibility based on that affiliates performance and circumstances.

Most of the affiliates we deal with seem to prefer a revenue share and we feel that if they can supply players who can drive a lot of traffic then they will benefit greatly from a revenue share in comparison to CPA program.

Originally Posted by Guard Dog

2. Tiered Revenue Sharing - Can webmasters get sub-affiliates and get paid tiered revshare? It is not spelled out anywhere.

As above, this is something which can be abused, but if this is something an affiliate wishes to set up then he/she can contact us to discuss. We do have some affiliates on hybrid deals.

Originally Posted by Guard Dog

----------- All Terms Approved by AffiliateGuardDog.com -------------

Negative Carryover - Further, if the amount due is negative in any particular month, then that negative amount will carry over and be deducted against the following month.

This is not the case in our new terms and conditions.

Originally Posted by Guard Dog

Affiliate Payment Date?: Affiliate Fees will be paid and sent out to you within fifteen (15) days of the close of each calendar month.

We aim to get payments sent out by the first of each month, but we allow ourselves the 15 day window stated in case of for example of technical problems. Payments are nearly always sent out on the 1st.

Originally Posted by Guard Dog

Minimum Payment?: Affiliate Fees will be paid and sent out to you within fifteen (15) days of the close of each calendar month, except that, if the total amount due is less than $75, the balance will be carried over and added to the next month's Affiliate Fees until the total amount is more than $75.

Originally Posted by Guard Dog

Revenue Share Percentage?:
0 - $10,000 Rate 25%
Over $10,000 Rate 30%

This is correct.



I hope this helps clarify our terms and conditions and informs you a little of what will be in the new T&C’s.

If you have any further questions or queries please don’t hesitate to contact me.

[Guard Dog]

Thank you for such a detailed response!

We will hold off on the complete evaluation of your terms and conditions until which time the new Terms are online. Feel free to contact us in advance (guarddog -at- affiliateguarddog -dot- com) if you wish us to go over the T&C's prior to release.

I can understand your point on many of the issues below... However, in most of the cases below there are simple resolutions. For example:

Negative Carryover - Yes, there are certain cases whereby a rogue affiliate can take advantage of the system. However, a blanket statement as in the previous terms provides the ability of abuse on the Affiliate Program side of things.

Solution: Spell out the ONLY cases in which negatives will carry over and make sure that fraud or suspected fraud is a part of that.


Reduction of Affiliate Earnings Percentage: This is also a simple one with a small statement regarding 'special affiliate commission structures'. Utilize that in your Terms to avoid making a blanket statement to all affiliates.



I will await furthur information on your new Terms and conditions - Thank you for posting, we sincerely appreciate the response.

[PurpleLounge]

Thanks for your support and your suggestions and sorry for the super long response to your review!

We will be in touch regarding the T&C’s, and hope that they meet with your approval.

Thanks again

[PurpleLounge]

(Cheeky request)

I don’t suppose we can get that big scary red cross removed until the new T&Cs are available for review??

[Guard Dog]

I wish we could do that for you, but then we would be lynched

The designation is based solely upon the current terms and when those terms are changed, the designation will change immediately.

If we see the mockup a new set of terms that are more along the lines of acceptance, we can change the designation as well.

Thanks again for your responses

[PurpleLounge]

I understand, I wouldn’t want any lynching!

Thanks again for your support.

[Guard Dog]

Hey PurpleLounge,

Any changes to the Terms coming down soon? Please let us know asap!

Thanks!

[Guard Dog]

We have talked with Julia from Purple Lounge... Great person, BTW She has promised to update us when the changes are made.

In the meantime, we will keep the status as predatory and move the forum to general (no longer under review).

Thank You.

[PurpleLounge]

Hello everyone,

Sorry for the delay – it is taking us a little longer than expected to get the new casino fully up and running. The changes to our affiliate site and T&C’s will be made as soon as our casino goes live.

As promised I will let you know as soon as everything is up and running.

Thanks for your patience.