No need to Be a Big Shot – to Use a Screenshot...

[Dennis keegan]

Ok cheesiness aside, this is actually serious business.
Screenshots will help increase conversions.

As with virtually anything else under the sun –
people like to see what they get before they buy.
In the case of casinos, there are many to choose from
and the download process takes time and memory.
Even the process (short as it may be) of going to the
website and playing the Flash version is sometimes too much to ask.
Therefore, you want to lay all the cards down on the table
(pun slightly intended) and let them know straight up –
This is what you're getting!

It's important to keep things visual and simple.
A picture really is worth a thousand words.
The most classic (and effective) way to set this us
is simply to have a screenshot of the Casino Lobby
and a few of the games. You can also put up a screenshot
of the website. Just make sure to keep the layout clean and
the focus on the inside casino screenshots that link to download.

You can shake it up depending upon what page.
The index page shouldn't be full of screenshots – best is one
screenshot per brand that you're showcasing and then of course
a call-to-action button.

Don't be afraid to link to download – you want conversions!

If you want a slightly cooler approach, you can offer one call-to-action
to download and one call-to-action to the casino's website.
If you're working on an inner page either for specific casino
or a general page for software, then you can be more generous
with your use of screenshots without worrying about overkill.


Feel free to ask... I'm here for you!

BTW; come drink coffee with me at GaminGang private room in LAC.

Dennis