IMO, yes it is.Is it necessary to build links for inner pages?
IMO, yes it is.Is it necessary to build links for inner pages?
Guard Dog (10-05-2011)
Just make sure that when you add links to your inner pages, you do it naturally and consistently. If you have a web site with, let's say, 500 pages, don't add 50 links for three days and then none for two weeks. That might get Google's negative attention. Add a smaller number of links (let's say 20) each day consistently and naturally. With Panda, internal linking is vital.
Guard Dog (10-05-2011)
you'll bring traffic to those pages. and then you can add their links to your homepage and boost it's ranking. but usually you're building links to innerpages, if you have a lot of links. if not it's better to boost homepage.
This is a really interesting thread. I think its a great idea to build links to inner pages. It might look strange to search engines if a website has no links pointing to its inner pages. Its also a waste to only get traffic to your homepage, and no other pages.
It is really important to have links to inner pages, but in the same time it is difficult to get them. Every page on the site or a blog should be optimized for specific keyword or group of similar long tail keywords. In that manner you should try to build links for different anchor texts for every page. The simplest way is to make internal links with same anchor words and links. Some webmasters buy new domains for specific pages to make it available for directory submissions and find inner links on that way
I launched a link building campaign at the beginning of this year. My goal was to add backlinks slowly and consistently to the inner pages of my site, which has close to 600 pages. Like I said above, adding too many backlinks at once might get the negative attention of Google, which none of us want.
I have had a lot of success with Digg. However, I read somewhere that Google spiders banklinks to Digg in several calendar days. This is NOT true. It is a much longer process. Much longer. Some pages never get spidered at all, while others do. Why certain pages never get spidered goes into my "I don't know" file.
I also tried My Link Vault, another socail bookmarking site. I had to stop using them because, over the period of months, it appeared that none of the pages were being spidered by Google.
For me, constant experimentation is needed.
I am about to embark on a couple of test campaigns for potential clients. I plan to do an empirical study (more or less double blind) but I already have a hunch that google will treat the sites differently no matter the variables (and you obviously can't put up three identical sites to prove this).
The variables are:
Social Networking
Blogs
Wiki
All external links other than these will be no follow and I will have a ratio of 3:1 internal links to external. It is an organic study as far as I can tell so I think 6 months is a fair span to draw a conclusion (Panda et al should remain constant for that time?)
As frustrating as it is trying to increase my potential value to clients (can only imagine an affiliate's quandaries) I find the whole crazy making exercise fascinating and intriguing. I like not having anything invested in it - I can be dispassionate and passionate at the same time - sweet place to be.
My awareness so far? Internal links hell yeah but I am still seeing aged sites topping the serps for no other reason than age and less than 50% broken links.
Google is using fuzzy logic, mark my word.
Add links on page with traffic.
I do suppose that this is necessary, but only after the homepage will be on the required position.
Promoting the inner pages, you promote the whole site using different keywords - so what the bad it in?
