Importance of Content to your Website.

[SEOPants]

Importance of Content to your Website.

In this article, we will cover the importance of SEO'd content, and how to optimise your content to match optimised elements of your webpage.

If your webpage has content which has been SEO'd it will probably do better in search engines, rather then content which has not been SEO'd. SEO'd content is eaten up by the search engines. A page which is SEO'd, with SEO'd content will rank your webpage higher then pages which have not be optimised.



Why SEO'd Content?

Having good, relevant content is important if you want your webpage to rank well in engine. The content should be well written and match what the topic of your website. There is no point having a website about Casinos, and writing about cars. Your content should be about your webpage topic.

I'd recommend that if your webpage has only 8 or so pages, its important that you increase the number of webpages you have by adding content. The more content you have, the more keywords you will be able to target, which in turn will deliver you more traffic.

When writing an article, it helps to use keywords which you are targeting. This helps to get your ranking higher in the engines. Why? The more relevant your webpage appears to be, the higher your listing will be in the SERPs.


Logically it makes sense, if you your webpage is about "online casinos," your article should be about "online casinos" and the keywords "online casinos" should appear in the article. About 5% of your words in the article should be keywords. So about 5 in 100 words should be keywords. Try to keep the article to about 1000 words in length. Break it up into paragraphs, and make sure the keywords appear in each of the paragraphs.

When using a keyword term which have 2 words like "online casino" it helps to use them through the article in the form of "online" and "casino" and "online casino" - not just as "online casino".



Content is only one factor when SEO'ing your webpage.

The importance of content to your website is only one factor when SEO'ing your webpage.

To get a global picture of a SEO'd webpage and what we are trying to achieve, using the term "online casino" to demonstrate, the term "online casino" should appear in these important areas :

1. In the url eg. http://www.seopants.com/online-casinos.html

2. Between the

<title></title>

tags.
3. In the meta tags for keywords and description.

4. In the title of the article, in tags

<h1> </h1>

5. And also within 5% of the written content.
6. Incoming link tags to the webpage

As you can see the term "online casino" when placed in the areas above, start giving the webpage a recurring keyword which the search engines pick up on. Its like feeding the search engine with food, which it takes in, and remembers.



Unique vs Duplicate Content.
You will hear some webmasters say that unique content is important. This is true, but how important is it? I have used Game releases by casinos to create articles with, while making minor changes to ensure I am targeting the correct terms and do rank for them. Those same Game releases are used by other webmasters to create webpages as well - duplicate content.

But problems can occur. Eg when yourself and 50 other webmasters use the same content, what you are in fact doing now is competing against those webmasters to rank higher on terms using the same content. If your competing webmasters have better SEO'd websites, and have better rankings in the engines, chances are, they will rank higher then you.

My advice when it comes to free to use public content - rewrite it!

[Guard Dog]

Good post SEOPants.

I think it is also good to note that usage of:

1. Bold Text
2. First and last text links (i.e., if you are writing about 'Online Casinos' as a topic, the first thing the SE should see is 'Online Casinos' and the last thing it should see is 'Online Casinos'. - So make sure when you read your website with either a spider simulator or a text-only browser, that this is what is seen.
3. Alt tags (for images are used) but NOT overused. Make 1 image alt tag say 'Online Casinos', but do NOT make all of them say that. I typically blank out the alt (alt="") on most, but leave 1 or 2 with the SEO'd text.


Those are my only additions, but please let me know if that makes sense. It is what I have done for a couple years now and seems to help... but I am by no means an expert

[slickrick]

Nice one. And here I was thinking I knew enough to get by.

Any thoughts on how bad a pre forrmatted template for creating content for my webpages would be? I basically enter in all my information, and it spits out webpages which follow rules / and patterns.

I am worried that it might look too much the same as all my other pages, and the only different is the content itself, and the keywords, and the placement of those keywords.

Great way to create cookie cutter websites!

Thoughts about this Pantsie?

[bonusgeek]

I like threads like this as it reminds me to do things I have forgotten about. Something else I think is good when doing seo for a particular page is to take advantage of your interlinking possibilities. Chances are when you are writing a particular article, that your going to reference other topics that you probably already have a page about, so by linking back to that page with whatever keywords your trying to rank for is a big help.

I know for me it took me a couple of years to really understand that I don't need to go out hunting incoming links until I first capitalize on all the free interlinks I can do myself that are right under my nose.

[slickrick]

Do you do this type of linking from website to website, or from webpage to webpage on the one website?

I think I get what you mean, if we followed Pantsies example above, you would make the term "online casinos" clickable in the article, and have it link of to a page, about "online casinos" - correct?

I am guessing, it would make sense to use one clickable "online casinos" in the article?

Something else I think is good when doing seo for a particular page is to take advantage of your interlinking possibilities. Chances are when you are writing a particular article, that your going to reference other topics that you probably already have a page about, so by linking back to that page with whatever keywords your trying to rank for is a big help.

I know for me it took me a couple of years to really understand that I don't need to go out hunting incoming links until I first capitalize on all the free interlinks I can do myself that are right under my nose.

[bonusgeek]

I think you want to interlink webpages within your article mostly, but if you have a page about online casinos and you want to reference another website that your visitors might find interesting then sure, that makes sense too. My point was more less that some of us get so consumed with getting outside links to our websites that we sometimes forget to take advantage of the links right from our own website which is done by interlinking.

Do you do this type of linking from website to website, or from webpage to webpage on the one website?

I think I get what you mean, if we followed Pantsies example above, you would make the term "online casinos" clickable in the article, and have it link of to a page, about "online casinos" - correct?

I am guessing, it would make sense to use one clickable "online casinos" in the article?

[Guard Dog]

I get what you are saying Bonusgeek - most of us do not do the internal linking we should on our sites.

If you look at some of the best sites out there in different industries you will see the type of linking you are talking about.

Take, for example's sake:

All recipes – complete resource for recipes and cooking tips

On the homepage of their site, there are category lists (typical interlinking), but dig deeper into the site:

Healthy Cooking - Allrecipes

On this page, there is all sorts of interlinking that lends detail to their site. For example. on the right-hand side, you will see an area called 'Everyday Healthy cooking'. In that area, there are links to specifically SEO'd pages for the terms they are targetting.

The same thing should go for our own sites. If we produce blogs, we should generally use LSL (latent semantic linking) to properly link to specific content. By using linking properly, we can not only help our site PR, but help out our visitors as well.

What does this mean to the visitor: That the links you use within your pages will direct them to the exact content they are looking for every time. That your site will appear structured and information - easy to find.


slickrick - I think you have the right idea. Since you appear to be an apt programmer, what you would want to do to take advantage of LSL (my derivative of LSI) is this:

Create a database of terms:

Database Name: LSL
Database Columns:

• LSL_UID - Unique Identifier for Link
• LSL_Keywords - Keywords for LSL
• LSL_Link - Internal link for LSL

Now - you would, upon page load, search through your own page and re-write content according to the keywords and the internal link.

So: If you have LSL_Keywords = Online Casinos, then anytime (on your page, anywhere on your site) you would find those words, you would replace it with an internal link to a page which represents that content.

Simple as that (if you are a good programmer)

[bonusgeek]

Funny you reference a recipe site Andy. I can't cook a lick so I was on a recipe site a month or so ago and I remember thinking to myself the same thing about how well they interlinked everything. Good example!!!

[slickrick]

Thanks man!

I totally get what you mean here. I think I might already be doing this.
Although what I am doing is using the side menus for inter website linking, and then using the webpage content to find "keywords" and then linking to those keywords on my other websites.

eg
Website "A" has an article called "online casinos" which has keyword "poker room" in it.

I create a link from "poker room" to Website B.. which has an article on "poker room"

I then have another 20 websites, which then all link to Website B's article on "poker room" when the word "poker room" is in the article (not all the time.. I use rules for this)

The rules work like this.
in my table I have this

uid, keyword, articletolinkto, ranking

"1","online casinos","http ://websiteAAAAA/online-casinos.html","3"
"2","poker rooms","http ://websiteBBBBBB/poker-rooms.html","2"
"3","bingo","http ://websiteCCCCCC/bingo.html","1"
"4","no deposit-bonus","http ://websiteDDDDD/no-deposit-bonus.html","5"
"5","best-casinos","http ://websiteEEEEE/best-casinos.html","4"

So when an article is "loaded" onto the website, I query these rules by ranking, 1 = most important, 5 = least important.

1 here is bingo..

The first instance of bingo in the article, links to http ://websiteCCCCCC/bingo.html

If bingo keyword was not found, it moves onto the 2nd most important keyword, "poker rooms" and so on till it finds a keyword - once a keyword is found, it creates the link and exits the rules process.

The reason I link to pages outside the website, is because my websites are too small in pages!

I get what you are saying Bonusgeek - most of us do not do the internal linking we should on our sites.

The same thing should go for our own sites. If we produce blogs, we should generally use LSL (latent semantic linking) to properly link to specific content. By using linking properly, we can not only help our site PR, but help out our visitors as well.

[Guard Dog]

That's a very good process, Rick. Slightly more advanced that what I laid out. I wouldn't mind writing up a good php program for this type of internal linking. If I get time, I'll see if we can collaborate.