How much is an affiliate account worth to you?

[Engineer]

Say you wanted to buy an affiliate account from another affiliate. How much would you be willing to pay for the account?

12X the average monthly income? 18X? More?

What factors would you take into account when deciding how much to offer?

If you were on the other side of the table, how much do you think you would sell one of your affiliate accounts for (in terms of the number of months of estimated future revenue)?

[pdjoe]

Good question Eng,

I think about this when I see people post that they are selling their accounts.

I don't think I would ever sell any of my affiliate accounts. Seems worth it in the long run to just keep them and build them up. However, I would consider selling my Vegas Affiliates or Cpays account right now lol.

From a purchasing end,

I doubt I wouldn't buy anyones account either. Just to many variable for me. Say someone is selling an account that was built on a CPA model, the account may have many depositors but how many of them would return in teh future. Just to many open ends for my liking.

I would just keep plugging with what I have and build my own reliable player base.

[Guard Dog]

For me - if the pricetag were closer to 8x monthly earnings, I would consider purchasing an affiliate account. I would look, though, at the previous 1 year history of that account and talk to the affiliate manager as well.

I see it is a direct buy and likely more profitable than a website purchase. There is definitely the possibility of volatility and loss, though.

I know another person who buys websites who will absolutely not purchase the websites without the affiliate accounts going with it. Probably not a bad idea in reverse too.

[sipka]

Great answers, I think I can add another vertical: is it a casino account, poker, or bingo? Each vertical has different player lifetimes, so for example a bingo account will probably earn you longer consecutively than a poker one (considering it's a rev share affiliate account).

[slotplayer]

For me - if the pricetag were closer to 8x monthly earnings, I would consider purchasing an affiliate account. I would look, though, at the previous 1 year history of that account and talk to the affiliate manager as well.

I see it is a direct buy and likely more profitable than a website purchase. There is definitely the possibility of volatility and loss, though.

I know another person who buys websites who will absolutely not purchase the websites without the affiliate accounts going with it. Probably not a bad idea in reverse too.

I agree, 5 to 8 times average monthly earnings post UIEGA.

[shortow]

Very interesting question. I'd also be concerned about whether the affiliates t's and c's allow for transfer of rights and obligations to a new account holder. Unless you're buying the business/website that entered into the affiliate your entitlements under contract may be questionable.
Multiple would be very dependent on the casino. A big brand with great player retention/loyalty a totally different story to dodgybotherscasino.com

[casinobonusguy]

I recently bought 1 aff acct for $40,000USD ,it was based on 10 months earnings and the acct was 15 months old.He had a nice mix of NON USA players but the biggest player was usa.It was a microgaming acct so i would not consider paying more with more than 50% income from usa players.For NON USA players we would pay more for sure.
Depends on the program for sure .