I agree with you 100%.
I've said this before and I'll say it again.... We NEED to do mass campaigns. This means we should:
1. Put up Rogue pages for the casino(s) in question
2. Track down affiliates who promote these places and are ranking in the top 10 and ask if they would put up a blacklist page in it's place with the proper keywords.
3. DO
SEO ON THOSE PAGES
Too many pages in the serps have titles such as 'xyz Casino Review'. And the description is the same old 'good' description as previous. Granted - you go to the page and see that the place is rogues, but that DOESN'T help our cause perfectly.
EXAMPLE: Google 'Villa Fortuna Casino' and you will see:
Good Review Examples
xxxhttp://www.onlinecasinodollar.com/villa-fortuna-casino.html
This is a perfect target. Find the affiliate promoting the group and ask them to help blacklist
xxxhttp://www.blackjack-strategycard.com/villa-fortuna-casino.htm
Another perfect target.
Blacklist Examples with POOR SEO
xxxhttp://www.gambling.li/villa-fortuna-casino.html
TITLE: Villa Fortuna Casino
DESCRIPTION AT GOOGLE: Online
casino site
Villa Fortuna Casino using Microgaming Viper software and have gaming license in Malta jurisdiction. It's owned by Iconic Limited.
...
A perfect target for us to get the SEO re-written (at least the description) so that it works better in the SERPS
We really need to work together to rogue places. Maybe an SEO template? I'm not sure. But it takes time and effort to do this.
That's my idea.