Cross marketing problem

[AussieDave]

THAT is good cross-marketing (*because it is still tagged to the affiliate).

Anything else is stealing.

Speaking of dodgy cross marketing...any updates on the CR/RA tests?

[slotplayer]

I agree with Tryme. There are some programs that cross-market appropriately and some who do not.

Brightshare, for example, is one who has always cross-promoted properly (IMO). I've had whales there change from All Jackpots to All Slots to VIP and were always tagged to me. I've had players that came in and NEVER played at a casino they signed up for.... were then cross-marketed to another brand and started playing.

THAT is good cross-marketing (*because it is still tagged to the affiliate).

Anything else is stealing.

Even the Rivals I promoted did it correctly. You could see they created a cross promo campaign in the stats.

AE as well, I remember picking up a player for one of their newly released properties while I was retrieving banners for it but had not yet uploaded the
new pages.