CPA or Revenue Share ?

[casinorecommender]

According to my experiences hybrid models are the best. Because they are balanced for every market and affiliate program. What do you think ?

[igamingrevenue]

An interesting read regarding affiliate business models..

Changing Affiliate Business Models

[AussieDave]

A hybrid deal is good especially if your promoting a program which bundles.

[Rooster86]

Think it really depends on the type of traffic you are going to be sending through to the program. We see a lot of cashback sites sending us through customers who register but only avail of the freebet. In that case the CPA model works best for them.

However, we also have other sites that send through real horse racing punters, and in that case the affiliate is on a revenue share model to maximise their return.

Rooster

[casinorecommender]

So according to me, no one model is the best including the hybrid model also ! It depends on the game type, target market segment, brand!

Many thnx

[AussieDave]

Probably should have clarified my opinion.
I find hybrid deal works well when promoting a casino group who bundle.


Cheers



Dave

[casinorecommender]

sure... i agree with you