Unibet buys Bet24 for 13 Million Euros+, Then they send an email to all the players that now their accounts will be moved to Unibet...
First of all its a moron move, they will have a massive dropoff of players. Someone is not using their braincells for the intendended purpose, players will not be moved like livestock between two competing brands like that. Looks good in a spreadsheet, more difficult in the real world.
Thats not my gripe though, it turns out that we have sent them (Bet24) over 100 depositors this year, last month we had our first decent month with them
(5K Euro to us), we were looking forward to a good and fruitful relationship.
Yesterday we received an email that all customer accounts will cease to exist on may 14. They do not know what will happen to our affiliate contract. No question about tagging to our unibet affiliate account, not even asking if we have one...
Knowing previous behaviour from Unibet, i'm pretty sure (98% Certain) that we are f#"c?/d.
In a conservetive estimate, our small player group would have earned us something between 20-50,000 Euros in the next 18 months. Seems like we are getting robbed, just a little.
So, what are we gonna do about it. Basically just bitch and moan, make sure that all of our staff are bitching and moaning. Cuss them at conferences, and otherwise just go on our way and be extremely happy about deciding to spread our traffic on as many programs as possible.
Have a fantastic weekend.