TradaAffiliates: Migration to Income Access

Rachel @ TradaCasino

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Hi All!

At TradaCasino, we strive to constantly improve the service we offer to our affiliate partners and players alike. For this reason, we have decided to migrate to Income Access and re-brand as TradaAffiliates.

This migration will allow us to provide you with a selection of new and improved exclusive marketing assets, more in-depth, advanced reporting as well as increase our regular promotions and communication to you. All of this on a trusted platform that most of our affiliates are familiar with.

This email is to make you aware of the upcoming changes and to provide you with a rough timeline for the transitional period.
  • Week starting 20th of March: You will receive an email with logins to TradaAffiliates (Income Access) along with details of how you can obtain and update your links. At this time, TradaAffiliates (Income Access) and Affvantage will run side by side.
  • Week starting 27th of March: We will contact you again with a friendly reminder to login and update links as required.
  • 31st of March: Affvantage links will cease to work. All traffic must come through links from TradaAffiliates (Income Access).
If there are any changes to the above timeline we will keep you informed. Similarly, if you have any questions regarding the migration please feel free to PM me.

Rachel & Ed
TradaAffiliates
 

casinonewbie

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The best of luck with Income Access aka The Paysafe Group :)
 

admin

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admin

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A reminder is sent to all affiliate managers.
 

Biti

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Improving the service to affiliates and migrating to Income Access... ? That doesn't rime at all.
 

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AussieDave

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The best of luck with Income Access aka The Paysafe Group :)

Paysafe Group own Neteller, Skrill etc., And these web wallets market casinos etc to their clients. What's to stop Income Access sharing the player data with Paysafe Group, and subsequently Neteller and Skrill... Seems like a very stupid, and risky business move imho.
 

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Ed@TradaAffiliates

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Hi all,

Can I please firstly introduce myself to you if we haven't spoken before. My name's Ed and I'm a new affiliate manager here at TradaCasino having moved from a CRM role recently. Now, down to to hopefully address some concerns highlighted.

Paysafe Group own Neteller, Skrill etc., And these web wallets market casinos etc to their clients. What's to stop Income Access sharing the player data with Paysafe Group, and subsequently Neteller and Skrill... Seems like a very stupid, and risky business move imho.

We send Income Access zero data which can be used to identify a player. Income Access will never have any player data to share with their other entities.

I don't understand it, the current system seems to work just fine and is easy to use:(

While at present Affvantage works fine we felt it necessary to make the move to a platform that was more robust and can handle all of our requirements as we grow; securely and accurately. Affvantage in it's current guise is unfortunately not a long term option.

I agree with you that it is one of the more straightforward platforms, however, myself and/or Rachel will be on hand to assist in any ways needed throughout the course of the migration and into the future.

Appreciate the honest feedback so far. We have full confidence that this is going to be a seamless migration and that it will be for the best for all parties in the long term.

If there are any other concerns please let me know.

We will be in touch with a further update for all affiliates shortly.

All the best,
Ed
 

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casinonewbie

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For many reasons regards Income Access & The Paysafe Group i would never take on any new programs that use the IA platform.
 

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Biti

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I don't understand it, the current system seems to work just fine and is easy to use:(

I don't like programs switching to IA and I hate it even more if they come up with bullocks reasons to do so.
 

Ed@TradaAffiliates

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Hey guys,

Sorry for the delayed response and thanks for the feedback so far. First, a quick update. Any of our current affiliates will have received an email explaining we are pushing the migration date back slightly while we continue the integration and testing. We do not have a confirmed date for this but as we have noted in the email Affiliates will get a minimum of 10 days notice.

Regarding our reasoning for the move, we are not trying to pull the wool over anyone's eyes here. It is unfortunately a necessity for us as the software providers for Affvantage (Pariplay) are not putting any further development work into the platform. We therefore needed to move to a more reliable and sustainable system to ensure there are no issues in the future.

I'd also like to once again assure you all that myself and Rachel will be working with all of our partners throughout the transition phase to ensure that there is the least amount of hassle possible for you, by answering any questions you may have, walking you through the process and even personally pulling links and setting things up for you if needs be.

I hope that our reputation for fairness, on time payments (*never* later than 3 days from months start) and generous commission schemes will overcome any concerns people may hold about the move to IA.

Fire away with feedback and questions as always.

Ed
 

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Jono78

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Hi Ed

IMHO I don't think anyone thinks trada is trying to pull the wool over anyones eyes. It's the opening statement to the thread that has caused a negative response. This is not a decision made for affiliates as affiliates do not like or trust Income Access. I know not everyone will agree with me but that does seem to be the general feeling towards IA around the forums.
 

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Ed@TradaAffiliates

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Hi Jono,

Thanks for the feedback - in hindsight we could have worded our initial communications with a bit more clarity.

I may be on my own here but I do feel as though there are plus points for affiliates on Income Access compared to Affvantage, primarily, stability and reliability.

The catalyst for the move was the issue encountered in August of last year (I can't post a link to it as a newbie but it's titled Affvantage Statement: Dashboard Issue (August 2016) and was posted by Rachel) and was taken in the best interests of all parties.

As I mentioned, the proprietary software used, Affvantage will not be receiving updates and maintenance. Moving to a reliable and well known network such as IA was the only business decision to be made.

We do sincerely regret if this has put off some affiliates. At the end of the day though, accurate reporting and payments should be the number 1 priority for all.

The move to IA has also allowed us to integrate with other 3rd parties such as Bannerflow so that we will be able to provide affiliates with exclusive banners that can be dynamically changed without any work on the affiliate end.

Again, my apologies if people feel like this was dressed up as something it wasn't, this was certainly not our intention.

All the best,

Ed
 

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AussieDave

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I do feel as though there are plus points for affiliates on Income Access compared to Affvantage, primarily, stability and reliability.

Lets not Spin Doctor this up, as anything other, than a decision of upper management of TradaAffiliates et al, solely for its own benefit.

The general consensus amoung affiliates, is ALL bad news these days, when it comes to IA. Don't believe me? The reasons are in black-and-white over at the GPWA. If TradaAffiliates were concerned about their proprietary software, in relation to their affiliate partners, then it would seem like a no brainer to actually consult affiliates, thru running a poll giving 3 options of software choices. Instead, people who are not affiliates, have made that decision instead.

AFAIK Ed, your not an affiliate, but your claiming to know "plus points" for affiliates. To put it bluntly, the majority of affiliates no longer trust IA.

In this industry, where, affililiates have to place 100% trust in the programs they partner with, TradaAffiliates switching to IA, is akin to the Titanic hitting that iceberg :confused:
 

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AussieDave

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I wanted to add...

Ever since TradaAffiliates has come to AGD, Rachel has provided, and presented members here with frankness and facts. Believe me when I say, that's a very pleasant change. IMO Rachel is an assest to TA.

Because of this, and yes speaking in hindsight, IA was not a good choice. And, these spot fires/damage control, could have been avoided, if TA had consulted their affiliate partners first :)
 

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Jono78

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"reliabilty" IA are not reliable. The stats are always going wrong or not updated and and when questioned about this in forums they write a long reply without actually answering the question.
 

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Ed@TradaAffiliates

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Hi All,

Thanks again for your feedback. We promise you, this decision was made in the best interest of our affiliates, and as AussieDave said - in hindsight, a more in depth consultation would have been in everyone's best interest, so we could have aired all this out in advance.

We can promise you, we entered into this process with the affiliate's interests at heart. We have nothing to gain from this. We had concerns that, in the future, our existing proprietary software would not be fit for purpose and we opted to integrate with a more well known affiliate platform. We have been reading up on some of the threads you mentioned on GPWA this afternoon, and from what we can gather the primary concern is reporting, and issues with stats.

We will absolutely not migrate the platform until we are 100% sure this integration is a complete success. If we don't have absolute confidence in the platform integration, we will not migrate. Our sole focus is providing you with reliable information and we will not risk our relationship with affiliates if we believe the new platform will not provide that to you.

We do understand that, given your comments, you may not want to follow us on this journey. All we can promise you is that if you do come with us we will continue to operate in an open and honest way. We will continue to pay our affiliates within three days of month-end. We will continue to be transparent and fair, and we will continue to pay you on our gross revenues - no hidden fees, added charges or vague invoices.

We want to make a success of our affiliate partnership. We understand that, given some recent negative press for certain operators and affiliate programs, that you have to be on your guard now more than ever. We admit, we f*cked up on the lack of communication prior to signing the deal - we will gather more feedback prior to making decisions like this in future. If you ever have a single concern about reporting in our affiliate systems, whether that is our current Affvantage software or future IA software, please come straight to Rachel & I. We will run the same figures from our own back office and if a discrepancy is there, it will be rectified. Thankfully we have not had this issue to date (excluding the one announced by Rachel last year, which was fixed).

We hope you trust us on this.

Ed & Rachel.
 

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AussieDave

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Please excuse the long windedness of my posts, but this really is a serious matter.

what we can gather the primary concern is reporting, and issues with stats.

"reliabilty" IA are not reliable. The stats are always going wrong or not updated and and when questioned about this in forums they write a long reply without actually answering the question.

What Jono78 states, are the issues, is all this in a nut shell.

Ed@TradaAffiliates - As I'm sure you can appreciate, not only is it immensely frustrating to try and operate an affiliate business on unreliable stats, but worse (as jono78 points out) when affiliates voice bona fide concerns about these flakey-stats to the IA Rep et al, nothing is resolved. Instead, just more semantics and circle-jerking follows.

Frankly you'd get more sense from discussing the IA issues, with a generic-house-brick!

Edit:
After thought... Now that Paysafe Group own IA, affiliates "trust" factor has, once more, been deflated further. Conflicts of Interest are riff between the aforementioned companies. Whether personal player data is shared or not is a moot point.

Not long after PaySafe Group aquired Income Access, affiliates started to receive offical legal notices from a UK Gov., Dept., tied to unlawful email/sms marketing practices, in which these affiliates were threatned with legal action.

How did that Dept., aquire that personal affiliate data? Income Access was firstly approached by the UK Gov., Dept. And, subsequently to deflect the heat per se, its been purported that IA freely handed over that information (affiliates personal data).

Similar BS story used by casinos etc, when dealing with in-house-spam. They claim it's sent from a rogue affiliate(s).

Thing is, the majority of affiliates who received those legal letters, do not promote online gambling venues to the UK. So clearly this UK Gov., Dept., didn't conduct any type of research & or investigation into pin-pointing affiliates responsible. More reason to believe, IA opted to throw affiliates under the truck wheels!

However, I'm 99.999% sure Neteller, Skrill and other Paysafe owned webwallets do email/sms marketing practices (which may or may not) fall under the guise of these UK laws.

How can affiliates be expected to embrace a company with 100% one-sided-trust, who holds little to no regard for their privacy, much less, who are unable (at times unwilling) to provide reliable player stats etc...

At the end of the day (ED & Rachel) affiliates hold Tradaffiliates in good standing. It would seem to be a real shame, that the ethical work you've all done so far, could, and quite possibly be undermined, if this transistion and move to IA was to go ahead.

I will close with this... Just because it's a good business decision, doesn't always mean it's the right choice.
 
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Ed@TradaAffiliates

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Thanks again for the feedback - we really do appreciate the constructive criticism. As in any area of life, if everyone blindly said you were great all the time you would never improve.

Rachel is on leave today. I'd like to have a chat with her about some of the points raised before responding once more.

Speak soon,

Ed
 

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Trada Affiliates
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