The Rise Of Super Affiliates and Rogue Programs

[footballaffiliate]

Most small affiliates may be slightly worried by the rise of new super affilaites like Catena Media and Excel Media who can deliver tens of thousands of FTDs per year, thus taking away from the small guys, but will it have a positive effect on the industry?

For example, some programs won't drop small affiliates in favour of just the big guys. They'll always work with as many people as possible.

However, rogue programs like William Hill, Ladbrokes, 888 and pretty much anyone based in Israel will no longer be able to rip off the super affiliates, because these big companies won't stand for it when their revenues are not hitting required benchmarks. This will either mean that Israeli programs have to clean themselves up (yeah right, pigs might fly!), or the super affiliates will pull out and not give them exposure and therefore these programs will either die slowly or will have to work with the small guys even more to pick up whatever scraps they can.

Any thoughts?

 

[LandofOz]

This will either mean that Israeli programs have to clean themselves up (yeah right, pigs might fly!)

I second that. Pigs might fly

 

[casinonewbie]

In addition to us small fish competing against super affiliates, cashed up casinos (no doubt thanks to affiliate traffic) such as GUTS - aka Gaming Innovation Group GIG have purchased there own affiliate portals, just one such site they own mentioned in another thread by AussieDave is casinotopsonline.com that they purchased for 11.5 million euros. Obviously it's just another way to squeeze affiliates out of the money loop. Not sure how a casino owning their own review site is not somewhat a conflict of interests of sorts.

 

[AussieDave]

Not sure how a casino owning their own review site is not somewhat a conflict of interests of sorts.

Agreed, definite conflict of interests.
But it's the online gaming industry, and it seems anything goes, including, illegal activities such as spam, theft, fraud etc., etc...

 

[AussieDave]

Us little (savvy) affiliates tend not to touch the likes of WillHill, 888, Ladbrokes etc., etc. I'll admit things are getting hard. But, the super affiliates will be targeting the BIG money keywords/phrases - they always have.

That leaves "us" (little affiliates) to be creative and target the longtails.

Amass enough of them and they will produce good figures too

 

[footballaffiliate]

Thinking perhaps us small affiliates need to start combining our power and doing what the super affiliates do. For example, most super affiliates don't just work on rev share, they charge a "tenancy" fee to just be on the advertiser website. So, you take your 30% rev share, but to be on a website you need to pay x per month to even be there.

 

[Bombati]

Most small affiliates may be slightly worried by the rise of new super affilaites like Catena Media and Excel Media who can deliver tens of thousands of FTDs per year, thus taking away from the small guys, but will it have a positive effect on the industry?

For example, some programs won't drop small affiliates in favour of just the big guys. They'll always work with as many people as possible.

However, rogue programs like William Hill, Ladbrokes, 888 and pretty much anyone based in Israel will no longer be able to rip off the super affiliates, because these big companies won't stand for it when their revenues are not hitting required benchmarks. This will either mean that Israeli programs have to clean themselves up (yeah right, pigs might fly!), or the super affiliates will pull out and not give them exposure and therefore these programs will either die slowly or will have to work with the small guys even more to pick up whatever scraps they can.

Any thoughts?

I'm not really understanding your thought process here mate sorry.

They won't shit on the "super affiliates" for obvious reasons as you've explained above

BUT they will the smaller ones, this week we removed William hill and luckily I've just read this post as we were about to take on 888

Cheers
B


Sent from my iPhone using Tapatalk

 

[Biti]

In general, I don't consider it a good thing. Neither for players, neither for small affiliates. These super affiliates have usually low-paid content writers that really do not know anything about gambling, casinos, etc. Hence, they are not giving any valuable information to players. They are just threading to get sells to the highest bidder, where some smaller affiliates have the guts and morals to not send traffic to scam casinos like AffPower, etc. Most super affiliates really do not give a damn about that.

For affiliates, it's competition of course, but honestly, I do not see some of them making any site any better. Even the opposite. But, what they do is get some great deals. In the end, smaller affiliates have to face dodgy terms and behaviour, because brands have to keep playing the big shot at some super affiliate websites.

Some brands even pay smaller affiliates later, because they simply do not have cash. While they still appear on top exposure spots at super affiliate websites, which mean their fee is paid. They simply know who they have to pay first. I have even heard - face to face from the owner - that some casinos were put on pressure to not pay out winnings, because it would destroy the numbers of a super affiliate.

It's just reality. Seeing the numbers going on in this industry, it's logical that big companies do appear and take the biggest piece of the pie.

But, in the end, most of these companies are build on debts. They are growing simply because the market is growing and they acquire growth. I wonder how numbers of some of those super affiliates would look without acquired growth. It's also a chance for smaller specialist:giving quality information to visitors will result in having a piece of the pie. Don't try to copy those super affiliates, but give information they cannot give.

To mention another big pro: with these super affiliates there's always a chance that you'll receive a not-to-refuse offer for your website. Like for example CasinoTopsOnline. One of the super affiliates paid 11,5 million for it. That's enough to not have any financial worry anymore in your life. Without super affiliates that wouldn't be possible.

I don't see anything in team up with smaller affiliates. It sounds like the boat with 53 captains. That won't work. In the end 53 affiliates are 53 different persons with 53 interests, 53 opinions of how to run a website, 53 opinions of which deal is the best, etc. The conflict of interest is not more or less than at many "independent" affiliate websites. 99% of the affiliates are putting on number 1 the brand that pays them the most, no matter if it's the best place for players or not.

 

[LandofOz]

A super affiliate today is just another average affiliate tomorrow. Over the years, I've seen many sites rise to the top of the serps and remain there for a while, but eventually, they all lose their positions as other sites take over their positions. This is why sponsors will always need us average affiliates who might have once been, or might one day become super affiliates.