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The Ontario government is set to implement a ban on the use of athletes in online gambling advertisements, along with restrictions on celebrities who might appeal to minors, following advocacy from the Opposition NDP and a Canadian senator. The Alcohol and Gaming Commission of Ontario (AGCO) has incorporated these measures into its updated standards, with the ban scheduled to take effect on February 24, 2024. This decision comes in response to concerns raised by mental-health organizations, gambling experts, and the public about the influence of celebrity endorsements on youth, particularly since the province legalized online sports wagering in 2022.
Source: https://news.worldcasinodirectory.com/ontario-bans-online-sports-betting-ads-from-featuring-celebrity-athletes-110139
Source: https://news.worldcasinodirectory.com/ontario-bans-online-sports-betting-ads-from-featuring-celebrity-athletes-110139