Interwetten boarder line Minimum Activity Quota

[ThePOGG]

Just got this through from Interwetten:

Dear Partner



We continuously evaluate the customer figures of our partners, and we have found that the number of new customers generated via your Affiliate Account has either stagnated or fallen significantly short of expectations.

Please be aware that a certain number of new customers (or customers who make a deposit) is required every month for our collaboration to be successful.

For the reasons above, we kindly request that you inform us by 09.08.2016 whether you are still interested in collaborating with us. Moreover, we would like to know whether you are willing to work with us on developing and implementing measures to get your performance back on track.



We would be happy to provide you with support. Simply contact us at affiliate@interwetten.com or via Skype (interwetten-affiliation).



If we do not hear from you by 09.08.2016, we will unfortunately be left with no choice other than to close your Affiliate Account.



All outstanding commission will, of course, be paid into the bank account saved in your settings.



We are looking forward to a successful collaboration in the future.


Your Interwetten Affiliate Team

Not at all impressed as my response to them has made clear. "no choice" - what utter rubbish. This is a Minimum Activity Quota.

TP

 

[casinonewbie]

We don't promote them & never with sort of BS. the "collaboration" sounds more like "extortion" to me, what a bunch of morons. Obviously it's all the affiliates fault that they are not converting traffic or retaining players at the interwetten casino.

 

[ThePOGG]

Simply put, if an operator wants improved results their welcome to contact us about that. However I really don't like strong arm tactics being applied to try and "encourage" the affiliate to engage more with a program. This gets our standard response - "do what you want to do, but axe our affiliate account and your review ends up 'Not Recommended' due to unethical business practice".

TP

 

[casinonewbie]

From their affiliate terms "e) Eurotrade reserves the right to regularly perform quality checks on affiliate´s websites and their performance and to determine that affiliates are obligated to produce minimum amount of real customers per month"
No actual amount specified of how many min "real customers per month" you need to keep your account open, up to them LOL. Your just sticking your head in a noose promoting them...

 

[ThePOGG]

I actually hadn't noticed that one on the term review - I wonder how I missed that.

Given that we list over 1k properties it's impossible for us to avoid working with programs that carry Minimum Activity Quotas. If they're good to their players - which Interwetten have been to date - we don't rule them out due to affiliate terms. However, that's certainly enough to get their aff program review changed and if they enforce it we'll change their casino review as well as they will have closed down a necessary avenue of communication for the management of complaints.

TP

 

[casinonewbie]

As they have NCO i bet they never probably sent that email to small affiliates that are in the red as it would be a no brainer to dump them...

 

[Guard Dog]

Strange they send out that email.. their terms haven't changed in a while.

 

[ThePOGG]

Don't think the terms have changed - I've just missed the MAQ on review.

They've just sent out the email as they've decided to enforce the MAQ just now.

 

[Guard Dog]

ok. good. makes sense. I was worried and re-ran the terms spider on them, but didn't come up with anything. Was hoping I wasn't going to have to go into manual long-term review. That isn't any fun

 

[TheGooner]

I replied quickly and directly to them ...

Dear Interwetten.

I may have put the situation another way ..

WE generated plenty of views and clicks to Interwetten in June from GoonersGuide.com … 123,100 views and 57 unique clicks.
Unfortunately the conversion rate into new customers at INTERWETTEN was way below what we expect from a quality partner.

Please share your proposal explaining how YOU will turn this poor performance around – and convert clicks into paying customers again.

I look forward to hearing from you.

I have not had a reply yet.
;-)

 

[LandofOz]

I love the Gooner's reply

 

[Guard Dog]

Yep - that right there shows how programs turn THEIR bad conversion into a way to steal affiliate commissions. They *think* they are pulling one over on us, but in the end... they lose more partners and the players they stole go elsewhere. If they can't convert new players, they aren't holding onto old ones very well either.

Another waste of program that will bankrupt themselves out of sheer stupidity and bad management. Of course it will be blamed on someone else so they can feel better.

 

[slotplayer]

It's not an issue if you're delivering the players but its the internet and anything can happen to a sites' traffic.

 

[ThePOGG]

I've not had a response to my response either. Personally I just see the whole thing as a counter-productive way to 'build a strong relationship'. I've never responded particularly well to threats....

 

[Frank]

I replied quickly and directly to them ...

Dear Interwetten.

I may have put the situation another way ..

WE generated plenty of views and clicks to Interwetten in June from GoonersGuide.com … 123,100 views and 57 unique clicks.
Unfortunately the conversion rate into new customers at INTERWETTEN was way below what we expect from a quality partner.

Please share your proposal explaining how YOU will turn this poor performance around – and convert clicks into paying customers again.

I look forward to hearing from you.

I have not had a reply yet.
;-)

Great reply it's usually the lowest converters that want the top positions, but why would I sacrifice money making books that cant convert? I had a phone call the other day from a brand new sportsbook, trying to convince me to take down my best converting sports site based on their extra 10% comms they would offer.. with the click to sign up to deposit they would need to pay me around 700% to be on the same level of earnings

 

[AidanLCFC]

can never understand this approach, always better to use the stick to dangle a carrot from instead of hitting with it

 

[ThePOGG]

So here's the response I received:

Dear Mr. Duncan,



Sorry, to hear that you are not happy with our way to communicate but please notice that we have more than 5.000 Partners and we are not the biggest team.

So at end we are just able to do a performance check and filter for affiliates with low figures and send them and information mailing. (And our mailing isn´t more than an information mailing if you are still interested in promoting our brand)

Of course we need to set a deadline to receive a response otherwise we can´t find out which partner is still interested in promoting us. So hope you will understand our point of view as well.



First of all I will suggest to transfer your Account to our casino brand iwcasino.com

We have exclusive affiliate promotion landing pages there (eg. iwcasino.com/en/landingpages/casino/affiliatepromo.aspx) and a different commission model: affiliates.iwcasino.com/page.aspx?l=1&p=4



Please let me know what you think

And my response to the response:

Hi [EDIT],

I'm afraid I don't find your point of view acceptable at all. Threatening - which is exactly what you decided was your best course of action - was an absolutely unprofessional approach to take. I deal with thousands of operators and hundreds of affiliate programs and that's very time consuming. However that doesn't mean I resort to threats and ultimatums as a conversation opener simple to save time.

What you're representing as a "no choice" situation is anything but. Having reviewed the terms and conditions at literally hundreds of different gambling affiliation operations there are large swaths of the industry that don't put in place Minimum Activity Quotas and don't need to threaten their business partners with revocation of historical referral earnings to encourage those partners to engage and offer more exposure. In fact, alongside being detrimental to a positive and mutually respectful relationship this sort of policy actively encourages affiliates to engage in bad practice and is bad for players and the industry in general, as we discussed here - http://thepogg.com/why-minimum-activity-quotas-are-bad-for-players-affiliates-and-the-industry/. I'd strongly encourage you to review and adjust such an ill judged policy.

Had you contacted me to initiate a conversation with some ideas about how we could better work together I would have been receptive to having that conversation, but given the manner in which this conversation was engaged I can say that at the present time we've no desire to give Interwetten further exposure. If that position results in the closure of our affiliate account that would be unfortunate, but the Interwetten affiliate team ultimately have to accept responsibility for the consequence of that decision.

Regards,

Duncan

While I'm not about to punish their player review over this - there are other reasons that they're failing to get top level exposure - there's no incentive for us to look at increasing the exposure that Interwetten receive over brands that take a more positive approach to cooperation.

TP

 

[slotplayer]

The quotas are just another thing to look for when choosing a program to promote. Newbies take note.

 

[dfiocch]

I replied quickly and directly to them ...

Dear Interwetten.

I may have put the situation another way ..

WE generated plenty of views and clicks to Interwetten in June from GoonersGuide.com … 123,100 views and 57 unique clicks.
Unfortunately the conversion rate into new customers at INTERWETTEN was way below what we expect from a quality partner.

Please share your proposal explaining how YOU will turn this poor performance around – and convert clicks into paying customers again.

I look forward to hearing from you.

I have not had a reply yet.
;-)

Great reply, Gooner.
Soon or later they will realize that who manages "thousands" of brands will have the same threatment... they will play alone?

Hanging it to another thread in AGD (conversions - download VS browser based), IW is part of "my experiment":

June Stats - IW -> 62 Clicks, 2 signups, 0 FTD
June Stats - Downloable Brand -> 34 Clicks, 6 signups, 1 FTD

Still a little bit holistic (26 days of data) but this is it...

 

[Biti]

And they're closing accounts:

We regret to inform you that we will be terminating our affiliate agreement with you with effect of 25/05/2018. Please note that you are contractually obliged to delete our marketing material on your sites instantly. Any amounts due to you will be settled by 20th of June 2018.