Betway Partners Merges With Buffalo

[AussieDave]

Just received this:

Dear David

We have some exciting news to share! Betway Partners will be merging into the Buffalo Partners affiliate program.

What does this mean for you?
If you only have a Betway Partners affiliate account, you will be able to log into the Buffalo Partners site on 5th September using your existing login and password.

If you have both a Betway Partners and Buffalo Partners account, we will need to merge your two accounts so that you have one single Buffalo Partners account.

How to Merge?
We have created a merge portal where you need to login to both of your accounts. You can then select which details you would like to keep going forward for your Buffalo Partners Account.

Please note that if your existing Betway Partners and Buffalo Partners accounts have different deal types (ie CPA and Revenue Share) we will not be able to merge your accounts and you will proceed with two separate Buffalo Partners Accounts.

You will need to select your Username, specify a new password (for security reasons we cannot display your existing passwords for you to choose from), your preferred address, contact details and preferred deal.

If you find that the contact details we have on file for you are incorrect, you will be able to update them once you have logged into your new Buffalo Partners account.

 

[AussieDave]

I dare say, the successfulness of these browser based casinos, with multi game providers, seems to be the catalyst for these MGS mergers. Previous to these becoming highly popular, these MGS gaming brands were holding their own.

Six or so months before the sale of 32Red Plc was announced, spoke with Pat Harrison (Operations Director). Just in passing, he indicated it was challenging times. Didn't go into too much detail, but from what he'd expressed, I took it that these browser based casinos were hurting their bottom line. Add in the policies, and mandates with the UK Licensing, and it would seem everything was starting to work against them.

So who's left on the MGS playing field?

• Star Partners: (who incidently sold CasinoUK.com to Catina Media - https://www.catenamedia.com/news/catena-media-strengthens-uk-position-acquires-casinouk-com/)
• Rewards Affiliates: I think cause they have so many brands, and they heavily market, they will continue to ride this storm, instead of the storm riding them.
• FA/Buffalo: First signed up to them in 2003. Up until 2013 FL casinos were my largest earners. (waybackmachine - blast from past: http://web.archive.org/web/20020606024352/www.fortuneaffiliates.com/)

What are other people's thoughts on these mergers, and longevity of MGS as a platform, going forward?

Edit:
Never thought in my wildest dreams, I'd ever be asking such questions. But, this is why you can't get too comfortable, or more so, complacent in this industry.

 

[Biti]

I find it very annoying that Betway is merging my account to a program of criminals. However, it seems that it was one program with two different names since the beginning.

I think many of these casinos are simply not good enough with just Microgaming, slow payments, plenty of player issues, etc. MicroGaming lost it outside English-speaking countries to multi-platform and lost it as platform-provider to Playtech and plenty of white label providers.

I think it's more and more clear that FA/Betway/Buffalo are just the same people.

 

[Kristine]

It seems the MGS platform is still the market leader in New Zealand and Canada and will continue to be into the foreseeable future. At some point MGS will be bought out and will focus purely on regulated markets, by that time it will probably just be quickfire.

 

[KasinoKing]

LOL - that is just hilarious!

They have ALWAYS been one and the same company for as long as I can remember (well... since 2011 at least!)

Has everyone here forgotten?
Betway was bought up by Buffalo (Wagershare at that time) in March 2011.
They were then "Split" (on paper) in October 2013 - just because Betway wanted to carry on in the UK market, while the other brands did not.
But is was clear to me that they were actually all still one group.

So now they're re-joining - no doubt the Viper MG casinos will go, and they will become multi-software with a UK license.

Surprise, surprise!

{Edit} Just had a thought - I hope this merger doesn't mean the Buffalo brands will impose NCO... that's the reason I dumped Betway years ago

KK

 

[Webzcas]

Betway were always owned by the same people that owned Buffalo. Amazing that what we Dave were saying back five or six years ago is now finally being revealed.

 

[CygX1]

Informing business partners about this merger a couple days the old statistics disappear does not improve my impression of this program.

 

[TheGooner]

Betway were always owned by the same people that owned Buffalo.

My system generated Login ID was the same at both - a set of numbers and letters starting with WGS (from the Wagershare days) - so there couldn't really be any doubt could there?

 

[bettingappguide]

I remember when wagershare did this a few years back now.

There is no mention of swapping links or anything so are we to presume these all stay the same?

 

[CaseyM]

I thought they openly merged years ago if I remember correctly? Only difference now is the affiliate backend/logging into one place

 

[CygX1]

Where can this merge portal be found? The link in the email is taking me nowhere but on the Buffalo homepage.

 

[CaseyM]

Email says "When to Merge?
You will be able to merge your accounts once Betway Partners has been integrated into Buffalo Partners from the evening of the 5th September 2017. "

 

[CygX1]

Ah, ok. Thank you for the clarification, @CaseyM . I misread that the accounts could only be merged until the 5th.

 

[bettingappguide]

Has anyone tried to get new links yet? They don't appear complete unless I am missing something? Is there a generic code that goes before the links? Thanks

 

[Biti]

No. No way I am going to work with Buffalo.

 

[Robert Thomas]

Everythign is fine wit hBuffalo already

 

[Webzcas]

Everythign is fine wit hBuffalo already

<---- How so?