manipogo
New Member
- Joined
- Aug 13, 2014
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Hi All,
Sorry this is a bit long. Been reading through this site for a few hours. Great resource! I have some questions I am hoping you can answer. I have been developing and marketing online for a number of years, but I have never dealt with anything gambling related. Last year I started working on an online craps strategy simulator and it's now getting some consistent traffic. Not high traffic, but consistent and relevant traffic. Normally I start a project with a specific monetization strategy in mind, but this one developed out personal interest and not much of a plan. I know nothing about the gaming industry other than as an enthusiastic Vegas fan.
My questions:
Is it worth pursuing the casino affiliate path? You would think on a site like this that the answer would be yes, but reading some of the discussions, it looks like there is a fair bit frustration from casino affiliates due to ever tightening terms and margins. Also craps I think is more dominant in American casinos and it sounds like there are fewer options for american web traffic. It also looks like there are fewer online gaming options for craps. My other concern with gaming affiliate programs is that they limit my ability to buy traffic and promote through many mainstream channels. So... is it worth it?
If do pursue this route, is it better to wait until traffic reaches some critical level before rolling out an affiliate promo? What level is that? What are typical conversions? I don't want to risk a false start or screw around with programs that have incredibly low conversion rates.
My other options might include the promotion of casino hotels/travel, gambling supplies, Adsense, partnerships or even outright sale of the site. I'm exploring all options and would welcome some advice from experienced affiliates.
Thanks!
Sorry this is a bit long. Been reading through this site for a few hours. Great resource! I have some questions I am hoping you can answer. I have been developing and marketing online for a number of years, but I have never dealt with anything gambling related. Last year I started working on an online craps strategy simulator and it's now getting some consistent traffic. Not high traffic, but consistent and relevant traffic. Normally I start a project with a specific monetization strategy in mind, but this one developed out personal interest and not much of a plan. I know nothing about the gaming industry other than as an enthusiastic Vegas fan.
My questions:
Is it worth pursuing the casino affiliate path? You would think on a site like this that the answer would be yes, but reading some of the discussions, it looks like there is a fair bit frustration from casino affiliates due to ever tightening terms and margins. Also craps I think is more dominant in American casinos and it sounds like there are fewer options for american web traffic. It also looks like there are fewer online gaming options for craps. My other concern with gaming affiliate programs is that they limit my ability to buy traffic and promote through many mainstream channels. So... is it worth it?
If do pursue this route, is it better to wait until traffic reaches some critical level before rolling out an affiliate promo? What level is that? What are typical conversions? I don't want to risk a false start or screw around with programs that have incredibly low conversion rates.
My other options might include the promotion of casino hotels/travel, gambling supplies, Adsense, partnerships or even outright sale of the site. I'm exploring all options and would welcome some advice from experienced affiliates.
Thanks!